Services

Web Marketing — E-mail Campaigns

There are three important pieces to creating a successful e-mail marketing campaign: strong visuals, compelling messages, and targeting qualified leads.

Create an Appealing, Informative Message

Designing for e-mail is not the same as designing for the web, it’s more restrictive and different rules apply. The HTML used on your web page may not render correctly in an e-mail program; images and CSS styles need special treatment. Here’s one of our more recent e-mail projects, an ongoing campaign that informs customers about the latest mobile technology trends.

Target Your Marketing

Although e-mail marketing is affordable, we can help you increase response rates and save costs by selecting the highest potential buyers for your offering. Classic data mining models and algorithms can narrow a mailing list by selecting the top consumers who match your requirements. In addition to creating your campaign, Blackfly Interactive can track the results, including the number of opens, clicks, and bounces.

Consistency is Key

E-mail campaigns are one part of an overall internet marketing strategy. The design and message needs to be consistent with your corporate branding. The predefined templates offered by bulk e-mail companies are tempting due to their simplicity, but can send mixed messages because they don’t adhere to your company’s branding. All of the e-mails that we craft are unique to your brand and requirements … because if your customer doesn’t recognize your message they may consider your e-mail spam.

Browse our recent work or feel free to give us a call at 1.603.343.2054 (or ) and let’s talk about how we can help grow your brand through smart design.